Cruelty-free Marketing Gains Popularity

April 21, 2008

HAPPI Magazine reported new information from Mintel Global New Products Database (GNDP) Cosmetic Research that shows that more and more companies are launching ethical cosmetic and skincare lines. The article reveals “cruelty-free is the most widely made ethical claim in new US beauty products.” The Coalition for Consumer Information on Cosmetics (CCIC) is happy that the beauty market is responding to consumer’s ethical concerns and encourages companies wishing to demonstrate their cruelty-free commitment to join CCIC’s Leaping Bunny Program.

Formed in 1996 by leading national animal protection organizations, the CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo for cosmetic, personal care, and household products that are free from new animal testing. Companies who have been approved by the Leaping Bunny Program pledge not to test on animals during any stage of product development. The company’s ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing.

Since 1996, the Coalition for Consumer Information on Cosmetics has been connecting compassionate consumers with cruelty-free companies. The CCIC is made up of the following organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC’s international partner is the European Coalition to End Animal Experiments.